Spend on family holidays’ big focus: VISA Study
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A recent study conducted by Visa Inc to understand the affluence of travellers in the region. The complete study will be unveiled at the forthcoming Arabian Travel Market 2014.
The online online survey was conducted across 300 credit card-holders in UAE, both male and female, between the ages of 18-55 years old. Over 130 of the respondents had household incomes between AED 200,000 and AED 300,000 per annum and more than 170 respondents had household incomes of AED 300,000 and above per annum.
One interesting feature revealed is that in 2013 family holidays had the third highest spending incidence among affluent respondents in UAE. “89% took an overseas holiday last year with India, USA, Turkey, Maldives and France as the most popular destinations,” said Marcello Baricordi, general manager UAE and Global Accounts Lead at Visa Inc MENA.
“Discerning UAE residents are now demanding similar levels of luxury when travelling abroad and they are willing to pay for it,” said Mark Walsh, portfolio director, Reed Travel Exhibitions, organiser of ATM.
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