Travelport to promote Hangzhou tourism
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Travelport has signed a landmark destination marketing agreement in China.
The travel technology company has teamed up with the Hangzhou Tourism Commission to promote tourism to the capital of eastern China’s Zhejiang province among the western trade travel.
As part of its ‘Beyond Air’ initiatives, to broaden the scope of Travelport’s business outside the airline sector, Travelport Partner Marketing offers targeted sales and promotional messages to the travel trade during and after the booking process.
“We are delighted to be working with Travelport to promote tourism to our city. We plan to leverage their global footprint and industry expertise to increase top of mind awareness when travel agents provide destination recommendations for their customers,” said Zhao Hongzhong, vice director of the Hangzhou Tourism Commission.
The new marketing partnership will focus on driving more arrivals to Hangzhou from France, Germany, the UK and US.
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