Pitchup.com’s Dan Yates has voiced concern over propositions that could see less brown traffic signs used to show where tourist attractions and rural accommodation is.
The outdoor accommodation website’s founder said there is a divide between what tourists and businesses need to what the government wants, which is less signage to create less clutter.
Yates has urged rural businesses to lobby to the government while the consultation continues until 12 June.
“The most rural businesses in the accommodation sector can be poorly detailed in satnavs and online maps, making them easy to miss – and for guests arriving after dark, it can prove at best frustrating, and at worst unsafe. It seems unfair that major attractions, which are usually very easy to find, are given priority when it comes to signage,” he explained.
“From a driver’s perspective, it’s very important to have the correct signage, especially if you’re trying to find a camping or caravan site in the countryside.”
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