Boeing Airbus rivalry heats up at Farnborough
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Boeing and Airbus have begun a war of words in time for the start of Farnborough air show this week.
Airbus is about to launch its upgrade of the popular A330, but Boeing vice president of marketing Randy Tinseth fired an early shot by claiming the newer 787 Dreamliner was a more valuable plane.
“We have more value and have to sell our value, but we will fight, there is no doubt about that,” he asserted. “But we also have a better product with better value and that is the card we will play.”
Airbus is planning on introducing new Rolls-Royce engines that it claims will make the jet 14% more fuel efficient.
But the figure was brought into question by Tinseth who called it “extraordinarily optimistic”.
He added that the possibility of the new A330neo was an indication that Airbus’s A350 strategy had failed.
Responding in the Wall Street Journal, Airbus customers operating chief John Leahy said it was “wishful thinking” by Boeing that an A330neo would flop.
“They said the same about our A320 a few years ago, yet it became the fastest selling aircraft in aviation history,” he added.
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