Air India signs up for Travelport display solution
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Air India has become the 50th carrier to sign up for Travelport’s graphic display solution, Rich Content and Branding.
Part of the Travelport Merchandising Platform, Rich Content and Branding will enable Air India to more effectively control how its fares and ancillary services are visually presented and described on travel agency screens, bringing them more in line with the airline’s own website display.
Speaking at the Global Business Travel Association (GBTA) event in Los Angeles this week, Kurt Ekert, Travelport’s chief commercial officer, said the addition of the 50th carrier marked a major milestone for the company.
“We are extremely pleased with the industry recognition and support we have received on our Merchandising Platform,” Ekert said.
“The signing of 50 airlines for our Rich Content and Branding technology is a testament that our airline partners fully support and share our views on the way forward in how fares and ancillaries are presented to travel agents.
“Being able to leverage graphical content and providing a holistic brand experience will be a key factor for airlines to successfully differentiate themselves. At the same time, access to rich content allows travel agents to be more informative about product features and benefits, enabling them to influence customers’ purchasing decisions and increasing up-sell and cross sell opportunities,” he added.
Air India joins a series of other major carriers in adopting the new product, including Delta Air Lines, Ryanair, British Airways, Iberia, easyJet, SilkAir, Hong Kong Airlines, Hainan Airlines and United Airlines.
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