Sabre acquires hotel IT company
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Sabre has announced that it will acquire Genares, which provides central reservations systems, revenue management and hotel marketing solutions to the hotel industry.
Genares, which currently supplies its systems to more than 2,300 hotels across the world, will now become part of Sabre Hospitality Solutions, in a move that Sabre said would “strengthen [our] position as a leading technology partner to hoteliers worldwide”.
“Genares is well known in the industry for its commitment to outstanding customer service and vast industry expertise, and that is highly complementary with Sabre,” said Alex Alt, president of Sabre Hospitality Solutions.
“We look forward to continuing, and building upon, the standard of excellence that Genares has established while helping their customers reach the next level in profitability and growth through our broad portfolio of hospitality solutions.”
Eugene Harris, CEO of Genares, added that becoming part of Sabre marked “a terrific evolution for Genares and our customers”.
“Sabre has a track record of helping hotels and chains of all sizes succeed in the marketplace. We are confident that Sabre is the right partner to ensure our customers continue to receive world-class service and best-in-class technology solutions,” said Harris.
Terms of the acquisition were not announced, but all Genares employees will now transfer to Sabre “effective immediately”.
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