Saga Travel to start selling through trade
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Saga Travel has announced it will now sell through travel agents and is in the process of recruiting an agency sales team.
The over-50s specialist will sell its holiday and cruise products through travel agents as the market continues to grow, now becoming the majority spenders for travel and tourism in the UK.
Three million people aged over 50 also book through travel agents each year.
Saga has previously sold its cruises through Titan Travel and will continue to offer its full features that includes travel insurance, VIP door-to-door travel on long-haul and cruise holidays and the service of a representative in resort.
Andrew Strong, chief executive, Saga Travel said: “This is an exciting time for Saga Travel, and this venture will put the option of a Saga Holiday or fantastic Saga cruise in the nation’s high streets as well as on door mats. Feedback so far from agents is very positive.
“Our current customers like dealing with us direct, but there are those that prefer to pop into their local travel agent, and this new initiative means we will be offering greater choice to some 3 million over 50s who book through a travel agent each year.
“Booking a Saga holiday or cruise through a travel agent will give customers all the added extras that those who book with us directly enjoy – and the security that we will offer a great experience at excellent value.”
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