Heathrow Express will test lower ticket prices this month to attract more leisure travellers.
The rail link from Heathrow into London Paddington is offering single tickets for GBP7 cheaper than usual at GBP15 with return prices down GBP5 to GBP29.
Currently 70% of its passengers are travelling for business purposes.
Heathrow Express is also changing its staff positions so there are more on trains to help during peak times, as it courts the Department for Transport (DfT) to run more services.
The rail operator is bidding to run trains from Heathrow Terminal 5 to Slough and Reading on new track that will be in place from 2021.
Keith Greenfield, managing director of Heathrow Express, said: “We are testing in the short term what will and won’t work in the long term.
“We are reshaping our business so we can deliver the best possible service to our customers, and stand the best chance of running west to the Thames Valley in future.
“We want to grow all sections of our customer base, in particular leisure. Our hope is that advanced-purchase deals will achieve this.”
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