Travelport pens long-term deal with Vistara
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Travelport has signed a new long-term distribution and merchandising agreement with Vistara, Singapore Airlines‘ new Indian carrier.
The deal will see Delhi-based Vistara distribute all of its fares through Travelport’s Travel Commerce Platform. This means that Travelport-connected agents worldwide will be able to search, compare, and book Vistara fares and ancillary services through their existing desktop workflow.
As part of the new agreement, Vistara has also signed up to participate in Travelport’s airline merchandising solutions. This will enable Vistara to use Travelport’s Rich Content and Branding technology to improve how its products are displayed on agents’ screens.
“We are very excited to partner with Travelport for distribution and merchandising solutions. Their flexible approach to distributing content means that we will be able to customise the way we communicate our unique offering to travel agents worldwide, enabling the seamless servicing of Vistara customers,” said Giam Ming Toh, Vistara’s chief commercial officer.
Damian Hickey, Travelport’s vice president of global distribution sales & services for Asia Pacific, said the partnership would allow Vistara to “grow their bookings on a global scale”.
Vistara, which launched its inaugural flights in 9 January 2015, becomes the 85th airline worldwide to sign up to Travelport’s Rich Content and Branding technology. It has also signed distribution agreements with Amadeus and Abacus, and uses the Amadeus Altea airline IT system to manage its operations.
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