OCVA rolls out ‘The OC & ME’ travel campaign
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The Orange County Visitors Association (OCVA) recently rolled out the ‘OC & ME’ travel package for the Middle East.
This is the first time a United States regional tourism association has created and promoted a travel package exclusively for residents of the GCC (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and UAE).
The campaign promotes Orange County as a shopping and luxury lifestyle holiday destination for families, groups, couples and individuals. The purchase of exclusive packages from local GCC travel agents provides recipients with a special ‘OC & ME’ campaign card entitling cardholders to complimentary VIP personal shopper experiences, discount vouchers, accommodation and gifts worth over US$ 2000.
“As the first United States regional tourism association to have a permanent presence in the Middle East, we wanted to extend our welcome to GCC residents,” said Ed Fuller, president and CEO, Orange County Visitors Association.
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