dnata acquires majority stake in Imagine Cruising

By Mark Elliott On Mar 10, 2015

TD Guest Writer

Guest Writers are not employed, compensated or governed by TD, opinions and statements are from the specific writer directly

Signing the deal at the Imagine Cruising offices. L-R: Robin Deller, MD, Imagine Cruising; Natalie legg sales and marketing director, Imagine Cruising; Ailsa Pollard, senior vice president, dnata; Sarah McAllister, operations director, Imagine Cruising; Craig Collingwood finance director, Imagine Cruising; Peter Shanks, development director, Imagine Cruising

dnata recently inked an agreement for a majority stake in Imagine Cruising.

The recent agreement strengthens dnata’s cruise portfolio.

“Imagine Cruising is a key distributor of cruise products around the world. The addition to the dnata portfolio adds expertise in the growing cruise sector, strengthening our position,” said Iain Andrew, divisional senior vice president of dnata’s travel business.

“The partnership will support development of both businesses,” said Robin Deller, managing director, Imagine Cruising. “Each business and its customers will benefit from enhanced products and services, and the expertise each organization brings.”

As per statistics, this year, more than 23 million travellers worldwide will choose cruising. Completion of the acquisition remains subject to merger control clearance in South Africa. dnata and Imagine Cruising will continue to operate independently pending completion.

EXPERT OPINION