TCA Abu Dhabi to conduct Europe tour
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Europe got a glimpse of Abu Dhabi recently. The Abu Dhabi’s tourism authority will roll out a four-day, four city roadshow in Europe next week.
The initiative is being rolled out in an effort to build on increasing inbound tourism from the continent.
The delegation is led by Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi), a six strong delegation. The event will kick-off from 23-26 March in Milan, Munich, Paris and London.
Joining TCA representatives will be Etihad Airways, Jumeirah Etihad Towers, Al Burj Travel, Fairmont Bab Al Bahr, Farah Leisure and Hilton Abu Dhabi.
In terms of statistics, UK was the second largest overseas market for hotel guests in Abu Dhabi in 2014, behind India, with 203,788 Britons checking into the emirate’s hotels and apartments – a 25% increase on the previous year. British arrivals accounted for more than 877,000 guest nights, an increase of 15 % on 2013 with an average length of stay of 4.3 nights.
Germany remained third largest overseas market with 138,604 hotel guests, delivering more than 630,000 guest nights, up 8% on the previous year. France produced the 15th most guest arrivals with 57,923 – an increase of 19% on 2013 while Italy came in one place below with 55,619 guest arrivals – again a 19% increase year-on-year.
“Europe is a hugely important market for us and these four countries alone made up more than 455,000 guest arrivals in 2014 out of a total of 3.4 m. The UK, France, Italy and Germany all showed double digit growth last year with number of guest arrivals into Abu Dhabi compared to the preceding 12 months,” said Mubarak Al Nuaimi, director promotions & overseas offices, TCA Abu Dhabi.
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