The Cabinet recently announced its intent to increase the budget of Jordan Tourism Board (JTB) to promote its tourist attractions in regional and international markets, as reported by Jordan News Agency.
According to the decision, the support to JTB budget, which comes at a time of unprecedented decline in number of tourists due to regional instability, aims at enabling the board to carry out promotional campaigns in regional and international markets to highlight the Kingdom’s tourist, historical and religious sites in addition to the security advantage.
Tourism Minister Nayef Al Fayez briefed the Cabinet on the ministry’s plan to boost performance of the sector. Fayez was quoted saying that the ministry and private sector stakeholders have prepared a list of measures included in an action plan to rescue the tourism sector, focusing on launching promotion campaigns in traditional and new markets.
JTB managing director Abed Al Razzaq Arabiyat said the marketing campaign includes more promotional activities in the Gulf and Arab markets in addition to targeting foreign tourists. Promotion campaigns targeting consumers directly in large cities across the world will also be launched through advertisements on trains, buses, taxis and billboards in public squares.
The plan also includes mechanisms to enhance religious and adventure tourism in addition to highlighting the country as a conference destination. The Cabinet also lowered the fees for visitors entering through land border crossings from JOD40 to JOD10 and removed the special tax on tickets for regular flights from Amman to Aqaba.
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