Kenya Airways partners with Travelport
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Travelport along with Kenya Airways jointly announced a new merchandising agreement.
This will see Kenya Airways participate in Travelport’s Rich Content & Branding programme.
The announcement coincides with the IATA aviation summit – ‘Connecting Africa – The linkage of Regulation, Capacity and Infrastructure’ in Nairobi.
The partnership sees Travelport-connected agents worldwide with access to search, compare and book Kenya Airways fares and offering via Travelport’s Travel Commerce Platform.
The rich content and branding programme enables airlines to market and retail their offering effectively. The programme allows airlines to control how their products are visually presented and described on travel agent screens.
Over hundred airlines have already signed up to participate in Rich Content and Branding since its launch in 2014, including South African Airways, Comair, Kulula, Etihad, Gulf Air, and British Airways.
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