Cathay Pacific revamps FFP
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Cathay Pacific has announced a series of changes to its frequent flyer programme.
In an effort to reflect the “many ultra-long and ultra-short-haul services” Cathay has added in recent years, the airline has amended number of points awarded for its flights, as well as the services offered to its Marco Polo Club members.
“The travel industry is ever-evolving and we understand there have been significant changes to the way our members travel in recent years,” said Cathay’s director of sales & marketing, Dane Cheng. “We must adapt to these changes so that we can continue to help our passengers travel well and ensure they feel properly appreciated.”
From 15 April 2016, the Marco Polo Club will change to a new points-based system, based on a combination of the cabin passengers travel in, the fare class booked and the distance travelled.
This will see members who fly in premium classes earn tier status faster, and allow members to earn club points from a wider range of fares, including discounted fare types.
All member benefits, including lounge access for Silver members and above, priority boarding and check-in, remain unchanged. But Cathay will also offer extra lounge passes for members and their guests, bookable upgrades for Gold and Diamond members, Gold companion card for Diamond members, and “Membership Holidays”, enabling members to retain their status for one year, despite inactivity.
Cathay is also lowering qualifying age for young members from 18 to 12 years.
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