Invest in Halal: Voivenel
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The potential of Halal tourism is currently being explored in Abu Dhabi at the on-going World Halal Travel Summit & Exhibition (WHTS15).
One of its participants, HMH – Hospitality Management Holdings commands a 33% share of the MENA region’s Halal-friendly segment and is very optimistic about this segment.
Laurent A Voivenel, CEO of HMH said: “Halal tourism market holds enormous potential for hotel investors and developers. Given business opportunity and demand Halal-friendly hotels will continue to claim bigger market share globally. By 2030, Muslims will make up more than a quarter of the global population rising from 1.6 billion in 2010 to 2.2 bn and 30% of this population will seek Halal options”.
As a travel segment, Halal Tourism equals roughly 10% of the entire travel economy and last year was calculated to be worth US$145 bn representing over 108 million Muslim travellers. The segment is forecast to continue to grow to 150 million visitors by 2020 and will be worth over US$200 billion globally.
Voivenel further added: “At HMH, we have taken a ‘Halal-friendly’ and not ‘Halal-only’ approach. Let’s not forget, not everybody is seeking ‘Halal Hotels’. The world is shrinking with greater connectivity as well as low cost carriers opening new markets bringing in more diverse mix of travellers. Therefore, the way forward is not ‘Halal-Only’ rather it is ‘Halal-Friendly’.”
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