Turkish Airlines partners with VisitBritain
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VisitBritain and Turkish Airlines recently announced a new global marketing partnership to attract more international visitors to Britain.
The partnership will focus across the airline’s five regional gateways which include Manchester, Birmingham and Edinburgh, as well as London’s Heathrow and Gatwick.
This new partnership will also see VisitBritain and Turkish Airlines develop an international marketing campaign and will initially focus on Saudi Arabia, Indian and other Gulf markets. Inbound tourism is Britain’s fifth largest export industry and contributed more than GBP26 billion to UK economy in 2013.
VisitBritain chief executive Sally Balcombe said: “There are significant growth opportunities in the markets served by Turkish Airlines, including emerging market of Saudi Arabia. This partnership will also allow us to target our marketing to inspire more international visitors to come and explore all the nations and regions of Britain.”
In the Gulf, marketing activity kicks off this week with a promotional campaign focusing on Saudi Arabia, an important emerging market for both organisations. In 2014, Britain saw 144,000 visits from Saudi Arabia, with that figure expected to almost double by 2020. Turkish Airlines has invested steadily in this market and now fly out of seven cities from Saudi Arabia, providing even more connectivity to regional Britain via its Istanbul hub.
Turkish Airlines will move to its new hub at Istanbul New Airport in 2018 with an expected 120 million passengers a year expected to be flying through the new airport by 2020 – 70 million of those on Turkish Airlines. The new airport is currently under development with the first phase expected to open in 2018 and upon completion in 2023 will be one of the world’s largest airports with a capacity to handle 200 million passengers.
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