Travelstart launches Arabic portal in UAE
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In an effort to strengthen its presence with the local market, Travelstart recently launched a fully localized and complete Arabic version of its website in the UAE.
Travelstart’s Middle East area manager, Remo Giovanni Abbondandolo said: “Launch of Travelstart in Arabic helps booking and travelling becomes more personal. This will also enhance our customers’ experience.”
Arabic-speaking travel bookers can switch between English and Arabic versions of the website by using language toggle. Arabic is currently the fifth most spoken language in the world, and the official language in 26 countries. While an estimated 413 million of the world’s Internet users are from the Arab World, availability of Arabic online content is vastly negatively disproportionate.
Remo believes that Internet search patterns in Middle East point to an urgent need for more Arabic content. “In Saudi Arabia, approximately 80% of Internet users conduct searches in Arabic, while 60% do so in Kuwait. Even in UAE, where the market has a lot of expatriates, and Arabs are accustomed to searching online in English, UAE nationals still feel more comfortable making bookings in their native language,” said Abbondandolo.
The company is also backing its fully Arabic platforms with multiple payment channels for customer convenience.
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