Golfasian reports sharp rise in bookings

Golfasian, the Southeast Asian golf tour operator, has reported double-digit growth in terms of its past and future bookings.

The Bangkok-based company today revealed a 14% rise in customers for the 12 months ending 31 October 2015, and a 25% increase in bookings for the year ahead.

Golfasian attributed the growth to its marketing strategies, including recent fam trips for overseas golf tour operators, roadshows, the establishment of marketing consortiums with golf courses and hotels, and development new customer-facing technologies.

And Mark Siegel, managing director of Golfasian, said his company is also capitalising on a shift towards multi-destination golf holidays in Southeast Asia.

“Multi-destination travel has been one of the big changes in recent years,” said Siegel. “Our ability to offer two or more destinations in one trip has really paid off. It may be more complicated for us, but has been a big plus for our clients. The diversity of destinations we offer has made it easy for our overseas partners too.”

Siegel, who bought Golfasian as a fledgling Thai golf tour operator in 2005, said he is now planning the company’s next phase of growth. This will include the launch of its first representative offices in China, South Asia and Europe, as well as developing new technology for its overseas partners.

Golfasian’s business development director, Pascal Orczech, added that the company was benefiting from its focus on staff training and development. Golfasian now employs more than 75 staff in Thailand, Vietnam, Cambodia, Malaysia and Indonesia.

“Investment in staff and training has meant Golfasian can control the quality in our tours from start to finish and not leave anything to chance or to an outsourced supplier,” said Orczech. “This in-house service approach ensures every golfer’s expectations are met or exceeded in every aspect of their trips with us.”