Dragonair renamed Cathay Dragon as group aligns brands
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The Cathay Pacific Group has revealed that Dragonair, Cathay Pacific’s sister airline, will be rebranded as Cathay Dragon.
The move is aimed at aligning the group’s two brands and driving more traffic between Cathay Dragon’s short-haul and regional routes and Cathay Pacific’s long-haul operations. Dragonair, which became a wholly-owned subsidiary of Cathay Pacific in 2006, has a strong presence in mainland China.
“Cathay Dragon is a brand that will be recognisably part of the Cathay Pacific Group for our customers from different parts of the world. The rebranding will enable us to capture the fast-growing passenger flows across the two carriers by creating a more seamless travel experience,” said Cathay Pacific’s chief executive, Ivan Chu.
“We are building on what is a true Hong Kong success story that has made our city a leading international aviation hub and gateway to and from mainland China markets. This rebranding will sharpen our competitive edge by offering an attractive Cathay-led brand package that carries the assurance of a consistently high-quality customer experience.”
The rebranding will see a new aircraft livery created for Cathay Dragon, which reflects Cathay Pacific’s branding and its ‘brushwing’ logo. Dragonair’s existing red dragon emblem will be retained, but will be reduced in size and moved to the nose of the aircraft.
The new paintwork will first appear on Cathay Dragon’s Airbus A330-300 aircraft in April, before being progressively rolled out across the rest of the airline’s fleet.
“We are deeply proud of our heritage in Hong Kong and mainland China, and keeping this spirit is important. This will be reflected in Cathay Dragon’s approach to contemporary Chinese elements in its design philosophy,” the group said in a statement. “Cathay Dragon will continue to draw inspiration from the designs and tastes that represent modern Chinese creativity. The process encompasses both physical design as well as on-going refinement of service offerings as a whole,” it added.
Dragonair currently operates a fleet of 41 passenger aircraft on routes to mainland China and other destinations across Northeast, Southeast and South Asia.
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