Dubai Tourism enters partnerships in China
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Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has entered strategic partnerships with two Chinese companies in Shanghai last week.
CEO of Dubai Corporation for Tourism and Commercial Marketing, Issam Kazim signed a Memorandum of Understanding (MoU) with UnionPay chief brand officer, Dong Li, agreeing collaborative marketing initiatives.
Kazim also met with Yu Dunde, CEO of Tuniu, one of China’s biggest online leisure travel service platforms, at another MoU signing ceremony.
Continuing through the upcoming Chinese Spring Festival period until the end of the month, UnionPay card holders will be able to enjoy a 10-25% discount across 120 shopping centres, attractions, hotels and restaurants in Dubai.
Dubai Tourism’s partnership with Tuniu, meanwhile, aims to introduce an even more diverse range of travel products to the Chinese market, showcasing Dubai as a premier destination for both business and leisure travel.
With outbound tourists from China expected to double by 2020, China is set to play a central role in realising Dubai’s Tourism Vision for 2020, which aims to welcome 20 million visitors per year by the start of the next decade.
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