Spike in searches for Indian budget hotels
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Online searches for branded budget hotels in India are rising sharply, according to Google.
A report by Google India, reported the Times of India, revealed that search queries for branded budget hotels have jumped 179% year-on-year, while overall budget hotel searches increased 36%. The number of search queries for ‘accommodations’ increased 37%.
“Newer players in the segment have energised the travel vertical by unlocking a brand new inventory online. They have been quick to capitalise on the online demand with aggressive advertising spends in building their brands, which is leading to overall category growth for the Industry,” Google India’s director sales of sales, Vikas Agnihotri, was quoted saying.
During March-June 2015 period, Maharashtra, Tamil Nadu, Karnataka, Goa, Rajasthan, Himachal Pradesh, Kerala and Delhi-NCR were the most searched destinations for accommodation. In terms of international searches, the UAE, USA and Thailand were the top destinations.
Between January and September 2015, searches for international air tickets increased 43% year-on-year while international holiday searches grew 30%.
Search queries also reveal that the Indian travellers are increasingly looking for niche destinations, such as the Seychelles, Hungary, Czech Republic, Russia, Greece and Norway.
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