Ras Al Khaimah increases focus on China
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Ras Al Khaimah Tourism Development Authority recently hosted a workshop for travel industry experts for a better understanding of Chinese tourists’ needs and expectations.
This is in demand to a growing number of visitors to the emirate. The event was held at Banyan Tree Al Wadi and witnessed attendance of more than 30 participants from Ras Al Khaimah’s hotels and activity companies.
The workshop explored China’s current and future outbound tourism development locally and globally, an understanding of Chinese visitors’ needs, habits and trends, ways to attract Chinese visitors to Ras Al Khaimah and increasing awareness of the emirate as a tourist destination for Chinese visitors.
Haitham Mattar, CEO of Ras Al Khaimah Tourism Development Authority said: “China is a key market for Ras Al Khaimah and it consistently shows strong growth in outbound tourism. We hosted the workshop following extensive research on the Chinese market combined with visits to Beijing, Shanghai, Shenzhen and Guangzhou within which we aim to increase awareness of the emirate.”
He further added: “We have witnessed an 82% increase in Chinese visitors in 2015, in comparison to previous years and we are keen to promote Ras Al Khaimah’s authentic Arabian offering.”
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