New branding for RAK TDA
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The Ras Al Khaimah Tourism Development Authority (RAK TDA) recently revealed its new brand identity, which aims to reposition the destination in line with its vision and revised strategy.
The rebrand is set to drive economic growth and present Ras Al Khaimah as a premier tourism destination. The new logo was launched via creative marketing campaigns to raise awareness about the emirate’s new identity and positioning.
The new brand repositioning will highlight Ras Al Khaimah’s key strengths, focus on the emirate’s natural assets, range of activities for different types of travellers, history and culture, and authentic Arabian heritage offering. With the aim to attract one million vistors by end of 2018, the emirate plans to further diversify its world-class hotel portfolio, expand its routes, restore historical sites and enhance its digital platforms.
Haitham Mattar, CEO of Ras Al Khaimah Tourism Development Authority said: “This is a ground-breaking move for us. Our new branding strategy and logo reflect evolution of the destination, its vision for the future, as well as the authenticity which Ras Al Khaimah offers. It is our priority to enhance the destination and demonstrate its rich Arabian culture, heritage and traditions to a global audience.”
Ras Al Khaimah’s new positioning underscores its offering for both leisure and business travellers. The emirate will leverage its new brand by prioritising sustainable tourism, destination development, capacity building and partnerships with public and private companies.
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