NSW forms new Chinese tourism partnerships
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Destination NSW has formed a new partnership with Sichuan Airlines aimed at attracting more visitors from Western China.
The new deal will see the promotion of direct flights and travel packages between Chongqing and Sydney via the Chinese online travel platform, Alitrip, and online travel agents including Ctrip.
“I am delighted to announce this new agreement with Sichuan Airlines which will further promote Sydney and Regional NSW to Chinese audiences,” said Destination NSW’s CEO, Sandra Chipchase.
“This is also an Australian first, as Destination NSW is the first state tourism office in Australia to be working with Alitrip, one of China’s leading online travel platforms as part of this historic agreement with Sichuan Airlines.”
The campaign will leverage the “only in Sydney” events, including Vivid Sydney, the annual light show. The agreement also extends the relationship between NSW and Ctrip, following the signing a two-year Memorandum of Understanding (MoU) in August 2015.
“The NSW government is focused on expanding our reach into target markets in more regions of China so that China remains our largest inbound travel market, and we are excited to be showcasing Australia’s premier State through our partnership with Sichuan Airlines,” said the state’s Minister for Trade, Tourism & Major Events, Stuart Ayres.
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