Dubai lures adventure enthusiasts with Tough Mudder debut
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World-renowned extreme obstacle course, Tough Mudder, is expected to debut in the Middle East in December, attracting local and international adventure sports enthusiasts.
IMG in partnership with telecoms firm du, will bring two Tough Mudder events to Dubai on 9 and 10 December.
The Tough Mudder and du Mini Mudder events will take place at Dubai’s Hamdan Sports Complex and will include eight-kilometre and 9km courses.
Thousands can take part in obstacles including the Arctic Enema 2.0, which is an icy water plunge, and the Electroshock Therapy, a muddy sprint through dangling electric wires.
The Block-Ness Monster will also see participants push, pull and roll their way through 60 feet of slick, rotating barriers in a water pit while children aged seven to 13 can take part in a 1.5km-obstacle course mud run.
“We are always looking for new opportunities to add life to life in the UAE,” said du’s executive vice president of brand and communications, Hala Badri.
“By bringing this globally acclaimed challenge to our customers’ front door, we continue to focus our efforts on bringing the best events to the region to help our customers get the best out of our great nation in surprising and delighting ways.”
Greg Sproule, IMG Middle East’s managing director, said Tough Mudder events had united millions of active people.
“With its challenging obstacles and unique team-focused ethos, camaraderie and thrills, we have no doubt that the du Tough Mudder will provide a memorable experience for participants,” he said.
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