Emerald Waterways launches UK’S first LGBT river cruise
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Emerald Waterways is set to launch the UK’s first Lesbian Gay Bisexual and Transgender
(LGBT) river cruise, in a move to broaden its customer base and cater for an ever-growing
segment of the travel market.
Launching on 10th October, with an official announcement on gay UK radio station Gaydio,
Emerald Waterways will reveal its ‘LGBT Danube Explorer’ cruise.
For a week after the launch Emerald Waterways will also be offering lucky Gaydio listeners
the opportunity to set sail with a competition to win a place on the cruise.
With Gaydio’s breakfast show hosts Chris Holliday and Emma Goswell kick starting the
announcements, the radio duo will also be broadcasting their breakfast show live on-board for three days.
David Winterton, Emerald Waterways UK brand manager, commented: “We are extremely
proud and excited to announce this new cruise, which is not only a first for the brand but
also in the UK. For a long time, there have been few options that truly cater for the LGBT
community, and we hope that this venture will not only be a success but provide an amazing
experience for our guests.
“The cruise is fully bookable by all travel agents and offers something new to their
customers. With our unique heated indoor pool which turns into a cinema by night, one
avenue we’d recommend is marketing to LGBT groups such as sports teams and
community groups, and we are able to offer great group discounts in turn. Agents can of
course expect to receive our generous commission levels and price parity promise in line
with the rest of our river cruise collection.”
Sail into a world filled with authentic architecture and breath-taking historical sights,
on-board the UK’s first LGBT river cruise. The LGBT Danube Explorer journeys from
Budapest, here explore the Royal Palaces, in the Czech Republic admire an Gothic 13th
century castle, and in Passau admire the ornate architecture of St Stephen’s Cathedral.
This diverse itinerary includes: Budapest, Bratislava, Vienna, Dürnstein-Melk, Passau (with
an optional excursion available to Salzburg, the home of Sound of Music),
Regensburg-Kelheim, Nuremberg
Emerald Waterways can reveal that the itinerary will be tailored to include areas and places
of interest that appeal to the LGBT community, and efforts are being made to provide
activities and entertainment on-board suited to guests’ particular preferences.
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