Starwood Hotels & Resorts has appointed Phil McAveety as Chief Brand Officer. In his new role, McAveety will be responsible for all aspects of marketing and brand performance worldwide for Starwood and its nine brands including Le Meridien, Westin, Sheraton, W, St. Regis, The Luxury Collection, Four Points by Sheraton, Aloft and Element.
McAveety brings to Starwood more than 20 years of experience in brand development, brand communications, marketing and advertising from a number of international brand-led companies and most recently served as Global Brand Director for Camper International in Mallorca, Spain. Prior to joining Camper International, McAveety spent nine years with Nike Inc.
Comments are closed.