First-timer growth for Silversea
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Luxury cruise brand Silversea has announced record growth in numbers of first-time passengers in the Asia Pacific region. For the third consecutive year, the company has seen a year-over-year increase in new guests of 10%.
“We are aggressively targeting new-to-Silversea and first-time cruisers by going after a larger share of the lucrative baby boomer market,” said Steve Odell, Senior Vice President, Asia Pacific.
Silversea opened a regional sales office in Singapore in 2007 and has a dedicated local sales and marketing team providing support for travel agents. .
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