TCEB aims to enhance MICE trips with bleisure incentives
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TCEB (Thailand Convention and Exhibition Bureau) (TCEB) – has announced the launch of its new meetings and events marketing campaign, MICE Thailand Signature, as a way for business and events visitors to get more out of their time in Thailand with exclusive privileges and special discounts when arriving in the country.
The organisation hopes the incentive on offer will be lure delegates to stay longer, spend more and have more fun by turning a simple business trip into a bleisure experience incorporating “upscale leisure, activities and experiences” available, at 262 different locations.
Nichapa Yoswee, TCEB’s senior vice president – business said: “This is based on TCEB’s new ‘Redefine Your Business Events’ branding by partnering with the private sector to highlight the diversity of the country’s activities and attractions that can redefine their business experiences.
“TCEB – Business created the campaign to capitalise on Thailand’s world-renowned hospitality, activities and rich culture. Thus, the 262 service providers joining the campaign represent such business as culinary, café, hotel, wellness and spa, shopping, show & entertainment, and workshops like Muay Thai and cooking classes,” added Nichapa.
“Creative solutions”
Participating service providers include Ratchaprasong Square Trade Association (RSTA), Siam Synergy Trade Association, ICONSIAM, King Power Mahanakhon, Siam Takashimaya, Mega Bangna, Avani Riverside Bangkok, Anantara Riverside Bangkok, Radisson Blu Plaza Bangkok & Hotel, Oasis Spa, Divana Spa, Harnn, Karmakamet Diner, PAUL depuis 1889, ABC Cooking Studio, and Siam Niramit to name just a few.
“Partnering with the private sector under our new branding ‘Thailand Redefine Your Business Events’ is aimed at finding creative solutions that will enable return on investment, return on time and return on happiness for overseas MICE travellers. I believe MICE Thailand Signature campaign will achieve that aim,” added Yoswee.
Marc Begassat, managing director of King Power Mahanakhon said: “We are very pleased to be a part of MICE Thailand Signature and to play a role in showcasing Bangkok’s new landmark destination. With this partnership, we look forward to welcoming MICE members of TCEB to Mahanakhon SkyWalk, Thailand’s highest observation deck at King Power Mahanakhon as we continue to build a unique and exhilarating travel experience for visitors from around the world.”
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