Sound on: Aloft brings music makers back to their roots with first-ever homecoming tour

Some of the hottest names in music will be returning to their hometowns for free live music performances for fans as part of the Live at Aloft Hotels Homecoming Tour. Aloft Hotels, Marriott International’s brand for music lovers and music makers, and Universal Music Group & Brands (UMGB), the brand partnership division of Universal Music Group, have joined together for a special tour thanking the fans for helping to launch the careers of some of today’s most talked-about artists.

With its long-standing live music programme Live at Aloft Hotels, the Homecoming Tour is Aloft’s way of continuing to support the artist community by taking musicians back to the locations that made them who they are today, as well as giving the fans that supported them from the beginning a chance to reconnect with their hometown headliners in an intimate setting.

The global eight-stop Homecoming Tour will feature performances from UMG artists at Aloft’s newest and most notable hotels located in some of the best music cities around the world, including NJOMZA at Aloft Chicago Mag Mile (US), Troye Sivan at Aloft Perth (Australia), Mala Rodriguez at  Aloft Madrid Gran Vía (Spain) and Dermot Kennedy at Aloft Dublin City (Ireland).

Additional tour stops will include a performance by BANKS at a US Aloft property, as well as other artist performances in Dubai, Shanghai and South America in late 2019 or early 2020.

“Through this music platform, every week up-and-coming artists are playing intimate, no cover, open-to-the-public, sets for their local communities,” said Toni Stoeckl, global brand leader of Aloft Hotels and vice president of distinctive select brands for Marriott International. “As a travel brand, we want to bring breakout musical talent closer to their greatest fans by bringing them back to their hometowns. For our Marriott Bonvoy members, the Live at Aloft Hotels Homecoming Tour is going to be particularly special with once-in-a-lifetime experiences available through Marriott Bonvoy Moments, where they can bid points to get up close and personal with the artists.”