Destination DC (DDC), the official destination marketing organisation for Washington, DC, announced that the US capital attracted a record 23.8 million total visitors in 2018, the ninth consecutive record year for visitation to Washington, DC. India accounted for 117,000 visitors in 2018, 6% of the 1.9 million overseas visitors, making it the third largest overseas market for Washington, DC.
“DDC has observed immense potential in the Indian market with our travel partners,” said Elliott L. Ferguson, president and CEO of DDC. “We saw more than twice as many visitors from India in 2018 than in 2013 and we anticipate further growth.”
Through Indiva Marketing, the in-market representative for Washington DC, various trade and consumer-led activations are confirmed with airline and travel partners to encourage visitors to the capital city. Among various initiatives, DDC will also host a FAM trip for key tour operators in partnership with Air India in October.
Visitation from India to the US is forecast to increase 46%, at an average annual rate of 7% between 2017 and 2023, to register 1.87 million arrivals by 2023.
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