The easing of travel restrictions across the APAC region has led to a clear increase in bookings, according to Trip.com data. Though the resurgence of the Asian travel and tourism sector will vary per market, encouraging signs of a rebound are starting to emerge, as restrictions are reduced and borders reopen across the region.
A recent report from the Pacific Asia Travel Association (PATA) projected that international visitor arrivals into Asia will grow by 100% between 2022 and 2023, as demand peaks before returning to more normal growth rates over time.
The latest figures from Trip.com Group certainly support this projection. From April 1st to May 5th, total orders made on Trip.com in the APAC region grew 54% year-on-year, a significant increase on March’s figures (which show a 22% year-on-year increase). By analysing the latest Trip.com Group figures, it’s clear that increased consumer confidence is gradually returning to the sector, with many Asian markets seeing a recent surge in bookings.
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