Adelaide targets Indian travellers with cricket film

TD Guest Writer

Guest Writers are not employed, compensated or governed by TD, opinions and statements are from the specific writer directly

Adelaide is drawing on India’s passion for cricket to lure more travellers to the city.

The South Australian Tourism Commission recently released the second of three YouTube films targeted at the Indian market. The video is intended to drive interest in the city ahead of the upcoming cricket match between arch-rivals India and Pakistan, which will be played in Adelaide early next year.

Ajay Jadeja visits the Adelaide Oval
Ajay Jadeja visits the Adelaide Oval

And the Commission’s CEO, Rodney Harrex, said he expects the game to be a big drawcard for Adelaide.

“We expect significant visitor numbers from India coming to Adelaide for cricket and other events through the year, so we wanted to showcase what the city has to offer,” Harrex said.

The film shows Adelaide through the eyes of Indian cricketer, Ajay Jadeja, who travels around the city. Set to a soundtrack created by a renowned Bollywood composer, the video features the Adelaide Oval cricket ground, the city’s riverside, markets and food, plus other South Australian regions including  Barossa, the Adelaide Hills and Kangaroo Island.

CLICK HERE to watch the film.

“Adelaide and South Australia offer the true Australian experience, which you can enjoy in a short span of time. [It] is the only Australian city where you can swim with dolphins, cuddle a koala and feed kangaroos in one day and still have time to dine in world-class restaurants, feast on local produce and wine and watch a sunset by the beach,” Harrex added.

The one-day match between India and Pakistan will be played at the Adelaide Oval on 15 February 2015, marking India’s opening game of the ICC Cricket World Cup.
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