Advantage boosts member’s marketing strategies

Hot on the heels of launching The Advantage Travel Partnership’s annual Turn of Year marketing campaign earlier this month, the company has equipped its members with a PR toolkit to further support them during the peak booking period.

Advantage members have been sent a template press release to tailor to their local customer base and media. The release can be adapted to include quotes from the local agent and top holiday ideas which will resonate with consumers in the area. In addition, the organisation has provided top tips and information on how to approach local media to raise their profile with the press in order to maximise future PR opportunities.

Timed to coincide with the January peak booking period, the campaign was designed to assist members in championing their knowledge and expertise and to ultimately drive awareness and bookings.

Marketing manager Carolyn Hardy said: “We have had a great response so far from our members about the Turn of Year campaign.  We wanted to take the campaign one step further and add PR into the mix. Our members are so busy serving the requirements of their clients, they don’t always have the time to promote their services. A little bit of PR support goes along way, and with this easy to use PR toolkit our members should be able to start forging strong relationships with their local media to grow awareness and drive up bookings at this most important time of year.”