Aéroports de Paris partners with Atout France

In a bid to enhance the attractiveness of Paris and France as tourist destination, Aéroports de Paris have partnered with Atout France.

To this effect, Matthias Fekl, minister of state for foreign trade, tourism, and French nationals abroad, Augustin de Romanet, chairman and CEO of Aéroports de Paris and Christian Mantei, CEO of Atout France signed a partnership agreement. The agreement is to enhance collaboration and develop strengths of Paris airports in welcoming tourists.

The new agreement will also witness Aéroports de Paris and Atout France develop new synergies in pooling of expertise in passenger and tourism flows at Paris-Charles de Gaulle and Paris-Orly; stronger promotion on different markets of shopping and service offering; creation of a connectivity observatory to better observe and address competitiveness of Paris and France vis-à-vis competing destinations; dedicated and personalised reception for French and international opinion leaders and decision makers at Paris-Charles de Gaulle and Paris-Orly airports and finally, to raise awareness and improve professionalism of personnel with regard to challenges of customer care and the tourism industry, through training sessions.

This new stage in the collaboration between Aéroports de Paris and Atout France is in line with the collective momentum called for by the Conseil de promotion du tourisme (French Council for the Promotion of Tourism).

Mattias Fekl, minister of state for foreign trade, tourism and French nationals abroad said, “Tourism is regarded, since 2012, to be a key sector of the economy. The partnership is rooted in this active and concrete collective momentum of all the players, in order to make France ever more attractive as a destination.”

The commitment is in line with the objective of welcoming 100 million international tourists per year to France by 2020. Paris airports welcomed more than 92.7 million passengers in 2014, a 2.6% increase from 2013.