Agents urged to use Les Mis hype
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Travel agents have been encouraged to use the media hype around the new Les Misérables movie to promote theatre breaks.
Superbreak has urged agents to use the opportunity to sell short breaks and tickets to the West End show.
“Les Misérables the musical continues to break box-office records and the launch of the film will only fuel demand further,” said Graham Balmforth, national sales manager at Superbreak.
“Agents have a real opportunity to ride on the back of this hype as I am absolutely certain that many of those who see the film will want to see the original musical in all its glory,” he added.