Air NZ goes back to black with new livery
Air New Zealand has unveiled the first aircraft in its new black and white livery.
The tails of all new aircraft entering the fleet will be painted black, with the ‘Koru’ symbol in white, while the lettering of the Air New Zealand name along the fuselage will feature a new font.
“Our iconic symbol, the Koru, will remain but it will be set within our national colour rather than the blue and green tones on our tails today. Alongside this change we are introducing a new lettering style for the Air New Zealand name, which will adorn all our new aircraft. This will also be rolled out across all our signage and communications channels by the end of the year,” said the airline’s CEO, Rob Fyfe.
Air New Zealand began using black as its corporate colour ahead of the All Blacks’ Rugby World Cup campaign last year, and has already painted several aircraft in an ‘all black’ livery to mark the sporting partnership.
“Black has resonated well with our customers and staff who identify with it as the colour of New Zealand and a natural choice for our national airline. It inspires pride, is part of our Kiwi identity and a symbol of Kiwi success on the world stage,” Fyfe added.
The airline worked in collaboration with New Zealand-based typeface designer Kris Sowersby and Designworks to develop the new lettering for the Air New Zealand name.
“The Air New Zealand lettering has remained relatively unchanged for the past 20 years, but the airline has undergone significant cultural and reputational change. The challenge was to develop a new style which retained the history and credibility while injecting a new sense of momentum and modernity,” Sowersby commented.