Alitalia signs up Travelport deal

Alitalia has secured several distribution and marketing products with Travelport as the Italian carriers looks for a turnaround thanks to Etihad’s backing.

The carrier has renewed its full content agreement meaning travel agents will still be able to have access to fares and inventory including its ancillary products.

The airline has also signed up to Rich Content and Branding which will show its branding to travel agents during the booking process.

Aldo Ponticelli, Alitalia’s vice president distribution said: “We are glad to have extended our ongoing relationship with Travelport. This new long-term agreement, which includes Travelport’s innovative Merchandising Platform and in particular, Rich Content and Branding, allows us to promote our content to travel agents and consumers like never before. It means we can stand out from our competitors and we believe it will deliver real value for our business.”

Simon Ferguson, Travelport managing director UK & Ireland said: “We are very proud of our long-standing relationship with Alitalia and pleased to have extended our agreement to include Rich Content and Branding. Travelport recently celebrated the milestone of signing up its fiftieth airline to this exciting new technology and we are pleased that Alitalia has joined an already impressive list of national and low cost carriers. We believe the agreement will be hugely valuable to Alitalia, our travel agents and consumers alike.”