Starwood Hotels & Resorts Worldwide has opened its fourth Aloft hotel in India located at Zirakpur, Chandigarh. This hotel is opened in partnership with Urbanedge Hotels, a special purpose vehicle (CPV) of Automatrix. The hotel in Chandigarh offers 175 rooms along with other features like meeting space, fitness centre, lounge bar and outdoor pool.
“India is an extremely important market for Aloft and the perfect match for the energy and vitality of the brand. The brand is all about the tech-savvy early adopter and we are excited to connect with India’s Gen Y-minded travelers and provide them with a hotel experience that matches their
very forward-thinking sensibilities,” says Dilip Puri, Managing Director India and Regional Vice President South Asia at Starwood Asia Pacific Hotels & Resorts Pte Ltd.