ANA teams up with TripAdvisor to promote Japan

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TripAdvisor will use its trending data to boost visitors to Japan's regional destinations
TripAdvisor will use its trending data to boost visitors to Japan’s regional destinations

ANA has launched a new online campaign with TripAdvisor, aimed at driving inbound travel to Japan.

The campaign will use trending data by TripAdvisor in 14 countries with the aim of raising interest in Japan’s regional cities. This is the first time TripAdvisor’s trending data will be utilised for an online campaign.

Designed specifically for ANA, a new ‘Experience Japan’ landing page has been added to 14 of TripAdvisor’s regional sites, enabling users in these countries to see what other users think are the best attractions, hotels and restaurants in Japanese cities.

This dynamic content changes based on visitor numbers and review counts and can be viewed by what is trending within the timeframes of 24 hours, seven days or 30 days.

“Planning travel to Japan can sometimes seem daunting when you aren’t familiar with the language,” said Cindy Tan, TripAdvisor’s vice president of display for Asia Pacific. “We are excited to work with ANA on this campaign to empower travellers with knowledge that can help them plan and book their travel in advance, and to find the hidden gems in Japan’s many cities.”

Ryoichi Yoshida, ANA’s vice president of market communication, added; “This campaign is very special; there is so much that Japan has to offer beyond the usual key cities and we are excited to be able to reach out to travellers through TripAdvisor to help them plan their perfect trip.”

Users will also be able to view ANA’s domestic flight maps that show routes to other Japanese cities from Tokyo, Osaka, Nagoya and Fukuoka, and will be offered special fares.

The ‘Experience Japan’ campaign will run from now until 31 March 2016 on TripAdvisor’s sites in the US, Canada, United Kingdom, France, Germany, China, Hong Kong, Taiwan, Korea, Thailand, Singapore, Indonesia, Vietnam and the Philippines.

Klook.com

EXPERT OPINION

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