Asia’s hotel industry suffered a 5.0% drop in revPAR (revenue per available room) in July 2013, as rates fell across the region.
According to the latest data from STR Global, the region’s average daily rate (ADR) fell 5.2% to US$116.36 last month, compared to US$122.77 in July 2012, while occupancy levels increased slightly, up 0.3% to 69.6%.
The most severe ADR decline was seen in Oceania, where rates slumped 8.5% year-on-year to US$159.76, while Central & South Asia (-7.6% to US$105.92) and Northeast Asia (-5.4% to US$101.95) also fell. Southeast Asia (+0.3% to US$135.73) was the only sub-region to experience rising ADR, but this was offset by a 2.1% drop in occupancy.
“In previous months Southeastern Asia has been the exception to the rule. However in July, Southeastern Asia reported negative occupancy growth for the first time this year. The negative growth is coming from countries such as Malaysia, Indonesia and the Philippines. One of the contributing factors was the heavy smog at the end of June and beginning of July which caused many tourists to stay away from these holiday destinations,” explained Elizabeth Winkle, managing director of STR Global.
Ho Chi Minh City reported the only double-digit occupancy increase in July 2013, rising 14.6% to 64.0%, but Jakarta (-11.5% to 65.2%) and Kuala Lumpur (11.2%) to 70.4%) both saw sharp declines. In US dollar terms, Taipei saw the highest ADR growth, rising 10.7% to US$187.00, but Tokyo fell 14.4% to US$152.73.
Auckland achieved the only double-digit revPAR increase, rising 12.4% to US$74.60, while KL experienced the largest drop in revPAR, down 14.7% to US$80.61.
Comments are closed.