Cathay Pacific expands GDS contract with Travelport

TD Guest Writer

Guest Writers are not employed, compensated or governed by TD, opinions and statements are from the specific writer directly

Cathay Pacific has signed a new multi-year distribution agreement with Travelport, committing to make its fares available via the Galileo and Worldspan GDS.

The deal, which includes Cathay Pacific and its sister carrier Dragonair, had also seen the airlines sign up for Travelport’s graphic display solution, Rich Content and Branding. This improves the ways airlines are able to display and market their products and services via the GDS, with interactive screen displays.

How Cathay Pacific's GDS display will look under Rich Content & Branding
How Cathay Pacific’s GDS display will look under Rich Content & Branding

“Cathay Pacific operates an extensive international network, while Dragonair concentrates on regional routes with unrivalled coverage of destinations in China,” said Toby Smith, Cathay’s general manager of sales & distribution.

“Both airlines see the benefit of communicating our value propositions in a clearer and more visual manner, helping to differentiate ourselves from our competitors within our market segments.

“Rich Content and Branding is a strategic tool that will help us achieve that objective. This solution also brings the distribution of our content towards the direction of IATA’s New Distribution Capability (NDC) initiative,” he added.

As a further part of the agreement, Cathay will start using the Travelport Rapid Reprice solution, which helps agents automate the process of ticket re-pricing and re-issuing.

Klook.com

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