Celebrity Cruises makes UK marketing appointment
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Celebrity Cruises has appointed Toby Shaw into a newly-created role of director of marketing and PR for the UK & Ireland as the RCL Cruises brands continue to split.
Shaw will lead an 11-strong team in the UK working purely on the luxury cruise line, working with the line’s managing director UK & Ireland Jo Rzymowska; head of PR Louise James; brand manager Naomi Fisher and e-commerce marketing manager Alice Johnson.
Shaw has 12 years of marketing experience including senior roles at Sony Europe and Heineken where he handled partnership work with the James Bond franchise and FIFA.
“As Celebrity Cruises continues to evolve as a brand we are developing the business to meet our growing targets. The new marketing and PR team, headed by Toby Shaw, comes as part of a new structure that sees extensive investment and will lead to some very exciting campaigns for us. His experience of consumer brands is sure to be a great asset for us as we continue our strive to grow the market share of cruise in the broader holiday sector,” said Rzymowska.
Celebrity Cruises, Royal Caribbean International and Azamara Club Cruises will operate as three separate businesses from 1 January 2014.
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