- Centra Coconut Beach Resort
Centara Hotels & Resorts has signed a management contract to launch its midscale Centra brand on Koh Samui.
The company has taken over an existing property on the Thai island’s Thong Tanote Beach, renaming it Centra Coconut Beach Resort Samui.
“We are delighted to add this beautiful beachfront property to our Samui portfolio and thereby extend our Centra value brand to one of Thailand’s most popular tourism destinations,” said Thirayuth Chirathivat, Chief Executive Officer of Centara Hotels & Resorts. “This is an intimately scaled hotel and fits perfectly into the brand.”
Centra Coconut Beach Resort has 55 guestrooms, with one all-day dining restaurant and two swimming pools. The resort is located directly on secluded Thong Tanote Beach, on the south side of the island, with views across to Koh Tan and Koh Mutsum, both of which are renowned diving and snorkelling spots.
“To have our Centra value brand represented on Samui Island gives us a very sound marketing strategy there,” said Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts. “We are now able to offer three of our hotel brands on the island, which gives us a very strong marketing mix.”
