Centara launches best online rate scheme
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Centara Hotels & Resorts has launched new programme aimed at ensuring that customers booking through its website receive the best available rates.
The Best Rate Guarantee (BRG) programme means that Centara will match any lower rate a customer finds for the same booking on any other website, and offer a further 10% discount.
“We feel that while various websites might offer advantageous rates, it is far better for the guest to be completely confident that he or she can deal directly with Centara, be assured that the best rates are being offered via the official website, and be certain to receive exactly what is promised under the terms of booking,” said Chris Bailey, Centara’s senior vice president of sales & marketing.
“By providing this service, we protect our guests against the possibility of inappropriate offers by unauthorised parties,” he added.
If a customer finds a lower rate on another website for the same property, with identical dates, room category, number of guests and in the same currency, and available for booking to the general public, they can take a screenshot of the evidence and submit a claim form.
To remind customers of the programme, a BRG logo will now appear on all online bookings made via the centarahotelsresorts.com website.
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