Centara moves in to Africa
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Thai hotel operator Centara Hotels & Resorts is to open its first property in Africa: the Centara Grand Addis Ababa Hotel Ethiopia.
The announcement, which follows an agreement which was signed with developer Yencomad Construction, currently puts the hotel’s opening date as December 2017.
“We are very proud to be announcing our first hotel on the African continent, and believe this reflects the growing reputation of the Centara brand overseas,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.
Chirathivat was joined at the signing by Yemeru Nega, Mekdes Ayele and Asamnew Barega Birgane who represented Yencomad.
“Our Thai-style hospitality and our proven track record in hotel and resort management are now increasingly accepted by international investors who know they can rely upon Centara to attract guests from around the world to their properties,” added Chirathivat.
The announcement is part of Centara’s strategic growth plan for the Indian Ocean region, after opening its first Mauritian resort earlier this year and another on the way for December.
“We firmly believe that our track record as both an owner and management company places us in a very advantageous position for expansion in Africa, where there is enormous potential,” continued Chris Bailey, senior vice president of sales & marketing for Centara Hotels & Resorts.
“Ethiopia is an exciting destination and we believe that our reputation and our Thai management style will combine with our growing customer base around the world, generating global business for what will be an outstanding new hotel in Addis Ababa.”
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