China Southern improves GDS displays with Travelport
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China Southern Airlines has become the latest carrier to sign up for Travelport’s Rich Content and Branding, which improves how products are displayed on GDS screens.
The Guangzhou-based airline signed up to the platform as part of a new multi-year agreement with Travelport that ensures its fares and inventory will be made available to travel agents via the Galileo and Worldspan GDS.
Rich Content and Branding offers enhanced descriptions and imagery to showcase an airline’s products and services, with the aim of driving more sales and boosting ancillary revenues.
“We are delighted that China Southern Airlines has extended their partnership with Travelport, and that they recognise the value of our Rich Content and Branding solution as a key driver of growth for their business,” stated Damian Hickey, Travelport’s vice president for the Asia Pacific region.
China Southern has been gradually improving its fleet and in-flight products in recent years, and was the first airline in the world to operate both the Airbus A380 and Boeing 787 Dreamliner aircraft.
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