City Cruises announces acquisition of York sightseeing fleet
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River Thames sightseeing operator City Cruises has today announced a multi-million-pound deal following the acquisition of York River Boats Cruises Ltd.
As a result, the fleet will become more widely available for travel agents and group travel organisers to book for customers.
The purchase of the York river sightseeing company, for £2.5 million, will see the brand expand from its current operations in London and Poole to 25 boats in three locations across the UK. City Cruises has taken full ownership as of 5th May 2017 and will begin operating as City Cruises York.
The expansion into one of the UK’s most popular tourist cities adds to the brand’s successes in 2016, following the £2.4 million refurbishment of the City Alpha and the launch of the third ThamesJet boat, further cementing its investment in the UK economy and tourism industry.
Commenting on the deal, Kyle Haughton, managing director, says “Our objective is to grow the business beyond London and the new acquisition is a step towards achieving this. There are significant opportunities to work with the trade in York and the success we’ve had packaging attractions with cruises is something we want to develop there too.
“We’re increasingly seeing the inbound market expanding into regions outside the capital and we believe that our brand and business model will enhances the traditional boat operator business in York,” he added.
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