CLIA is set to stage its first ‘New to Cruise Summit’ aimed primarily at travel agents who are new to the cruise market or those looking to expand their business in the sector.
The summit will take place in London on 15 September and is open to both CLIA and non-CLIA members.
The event, run in association with Puerto Rico Tourism and CLIA member cruise lines, will provide a mix of training in cruise sales techniques, an overview of current industry trends, product training and how to capitalise on the resources available to reach new customers.
CLIA UK & Ireland director, Andy Harmer said: “There are many travel agents who are keen to grow their cruise sales and our New to Cruise Summit will tackle head on some of the ways in which we can all grow our cruise sales using some to understand steps. The event will include workshops covering cruise products that are particularly designed to appeal to yet to cruise customers together with key trends within cruise that travel agents can use to maximise their sales.”
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